Who’s in this interview and what’s it about?

Sri Kantamneni [LinkedIn]: CIDO of Schreiber Foods.

Stephen Pounds [LinkedIn]: CEO of Vadar Alpha.

Summary: In this episode, I talk with Sri and Stephen about what happens when a food manufacturing giant teams up with a scrappy two-year-old startup. They break down (in lemonade-stand terms) how Vadar Alpha helps Schreiber manage pricing, risk, and the “spread” between what it buys and sells, and why the best partnerships pair deep data and expertise with the agility to actually use it. It’s a real-world look at cutting through AI hype to solve actual business problems. This is a preview of their fireside chat at Summerfest TechAI 2026 (more info and register here).

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A lot of startups are trying to sell to enterprise. Why is this different?

Every time I talk with Sri Kantamneni about what’s going on at Schreiber Foods I’m grateful that we have both in Wisconsin.

In a few short years, Sri has become an important part of the regional tech community. Not only attending events, but connecting the dots to what’s being built. And in a way, that not only helps Schreiber serve every part of its distribution and customer ecosystem better, but sometimes it also helps a startup keep starting.

That’s huge. Because the latter can require placing a big bet.

Now, when you have a guy like Stephen Pounds heading up said startup, you’ve got some serious firepower. His background in tech and finance is solid. And his company, Vadar Alpha, can turn math into metrics and decisions that matter. Which results in happier customers and sales that scale.

Let’s just say for Schreiber, their bet on Vadar Alpha is humming.

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What did I take away from this interview?

Two key things.

First, if you want to sell to the enterprise, you better bring your A-game. Solving their problem is table stakes. Often, it means you’re adding value to every step in the enterprise work and delivery streams.

Second, I learned that these two guys and their companies are leaning on tech, data, and AI to make people better and more empowered, not obsolete. Boom.

Third (did I say two key things?), in looking forward to their panel discussion with Kathleen Gallagher at Summerfest TechAI on Wednesday, June 24 at 10AM, I asked them what they were excited about. Their answers: connecting with people.

Right on.

And fourth (seriously, did I say TWO?), if you want to hear how a startup / enterprise match comes together and turns into a blossoming relationship, then you should definitely attend this Summerfest TechAI session.

I can go on and on, but you should listen for yourself.

Love you Milwaukee.

You can listen to the full conversation below or on Spotify.

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The call from Chris came from Paris.

Just past sunrise on a very early Milwaukee Friday morning, I took a call from Shazam founder, Chris Barton.

He was in Paris.

At times, I could hear the bustle behind him. Which reminded me that I was talking to someone who travels the world telling his story. Elevating his 17-year-old son in the process. Which I’m sure you’ll learn more about during his keynote at Summerfest TechAI on June 26 (details here).

We had a helluva conversation chatting like longtime friends. As a super successful founder, speaker, and soon to be author, Chris chopped it up like a pro.

He volleyed back on the questions like I suspect he does most days in interviews just like this one.

But for me, this was not just an interview. This was another pinch me moment.

I grew up in Milwaukee’s South side projects. Eventually rising through slightly less rough neighborhoods over time.

I fumbled my way into college. I didn’t know how to get in or even what the hell I was going to do once I got there. But through creative perseverance (a term Chris has coined), I did get there. And by the time I graduated from MATC in 1996 and then MSOE in 1998, I had become obsessed with technology and tech devices.

Meanwhile, in 1999, Chris came up with the idea for Shazam and in 2000 he and his co-founders began building it.

I’m not sure you can design people from two very different worlds.

Nor could you master plan to put them both on the phone together, one in Paris and the other in Greendale, a short 26 years later.

But it seems that for me, that’s how my life works.

While Chris was working on Shazam, an app that changed the world, I was in a bar using it.

Shazam is as awesome today as it was back then, too.

For discovering music? Yes.

But also for betting friends a round of drinks on what the song was that you were listening to in any one of Milwaukee’s corner bars. Then using Shazam to prove it.

Oh, the countless times I held my phone toward the speakers FTW.

So what, Steve. Why should we be excited to catch Chris’ keynote at Summerfest TechAI on June 26?

I asked Claude that very question myself. Here’s what came back:

From my experience in talking to Chris, here’s what else you’ll get.

Honest enthusiasm from the heart. Scaled founder experience and proof points from someone who’s done it. Ideas for how you can do it, too, as a founder or C-suite executive and everyone in between.

All because the guy sincerely wants to share the wisdom and give back to others.

So, take a listen to the full interview below. Or listen to it on Spotify.

Then join me in catching Chris’ keynote at Summerfest TechAI on June 26. Get more info and register here.

Love you Milwaukee.

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Who you need to know from this interview:

Tim Dickson: [LinkedIn] The maestro. The connector. The guy who is always celebrating tech in Milwaukee and who brings all of us together. Also, he’s the Chief Digital & Information Officer at Regal Rexnord. He’ll be moderating the panel with Robert and Derek at Summerfest TechAI on Wednesday, June 24 at 2:00PM CST. Register for Summerfest TechAI here.

Robert Cordova: [LinkedIn] Always keeping it real. Also, the guy who promised to give me a private tech tour at the Fiserv Forum. Oh, and he’s Chief Technology & Strategy Officer for our Milwaukee Bucks.

Derek Hyde: [LinkedIn] One of my faves to grab a beer with. He always brings the passion for sports tech and Milwaukee to any discussion. He also works as SVP of Information Technology at our Milwaukee Brewers.

Lena DeLaet: [LinkedIn] How the hell does she make Summerfest TechAI happen every year? Because she’s incredible and loves the work she does for our city. Which reminds me, Lena is Director, Sales & Summerfest TechAI.

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Quick summary of the interview:

• Robert and Derek reveal how AI is quietly reshaping what you experience at the game, often before you’ve even walked through the gate.

• There’s an AI agent working the Milwaukee sports scene right now, and she’s been busy in a lot of inboxes. Who is she, and what’s she up to?

• One local team has fans opting into face-scanning technology at a rate that surprised even the people who rolled it out and the number says something bigger about Milwaukee.

• Plus: how the smallest market in Major League Baseball is using AI to punch way above its weight and a preview of the panel Tim Dickson is moderating at Summerfest TechAI on June 24.

What can I say about when Lena, Tim, Derek, Robert and I get together?

It’s been a few years since this group convened an Experience Milwaukee podcast conversation about the city’s sports tech scened. And the last one included Kenny Ansel from the Green Bay Packers (we miss you Kenny!).

There’s such a chemistry from this group. So much that I often wonder why we all just gel on and off the mics.

Here’s what I think.

We all love tech, Milwaukee, sports, and community building. When you mash all those together, you get this group.

And that’s where all the love comes from.

So what’s in store for sports tech at Summerfest TechAI this year?

As much as we dug in and jumped around, we only scratched the surface of what you’re going to get from the panel comprised of Tim, Derek, and Robert at Summerfest TechAI in just a couple weeks.

Tim, as the panel’s moderator, always comes prepared. Derek and Robert always bring their A-games. You’re going to learn a lot, have a few laughs, and walk away with three tech leaders in your network.

To get to the precise details on the panel and all the Summerfest TechAI programming, go here.

From AI agents to facial recognition technology, not to mention the core technologies that run game day, Derek and Robert sure have their hands full.

I hope they hit on what their talented teams look like in this panel discussion. And how people like you and me can apply LOL.

Jump in and listen to the conversation.

There are a few low key good jokes I drop in this one. Even Robert starts us off with a banger of a dig on Tim.

It’s worth a listen.

Plus, it’ll give you some prep for the panel to ask some damn good questions yourself.

Either way, when you go see this group at Summerfest TechAI on June 24, be sure to get a selfie with them!

Love you Milwaukee.

You can listen to the interview below or you can listen on Spotify here.

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Celeste Cuffie, Chief People Officer and Co-founder, Cream City Cyber (photo by Robert Dodds)

• LinkedIn

• Celeste owns culture, strategy, and communication at Cream City Cyber and brings a people-first lens. She stands strong that most “technology problems” are really culture and communication problems in disguise.

• Holds a doctorate in strategic leadership; her research and practice center on how people adapt (or get left behind) as technology accelerates.

Sheldon Cuffie, CEO & Co-founder, Cream City Cyber (photo by Robert Dodds)

• LinkedIn

• Cybersecurity veteran with expertise from enterprise security leadership at companies like American Family Insurance and Northwestern Mutual.

• Specializing in security strategy, cloud security, governance and compliance, and resilience, Sheldon is now bootstrapping a second Milwaukee-based venture, Cream City AI.

Lena DeLaet, Director of Sales & Summerfest TechAI (photo by Robert Dodds)

• LinkedIn

• Has grown Summerfest Tech from a three-hour local gathering into a four-day national conference.

• A champion of Milwaukee who came up through media sales and now works to convene every sector of the tech community while weaving in the Summerfest music festival experience.

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Summary:

• Sheldon and Celeste share how they bootstrapped Cream City Cyber from scratch into a nearly 40-person, multimillion-dollar cybersecurity firm in the last 18 months.

• They also announced they’re now launching a second Milwaukee venture, Cream City AI, focused on the human side of adoption.

• They make the case that AI is moving at “light speed,” but the real risk isn’t the technology, it’s that people don’t change at that pace, and companies keep dressing up culture and communication problems as tech problems.

• On the cybersecurity front, Sheldon warns that AI is becoming “a firecracker on top of a rocket ship” with non-human identities and agentic AI multiplying risk at organizations that don’t even have control of their human identities yet.

• The conversation turns to Milwaukee’s biggest challenge: exporting homegrown talent instead of retaining it, and why Lena sees Summerfest TechAI as a way to connect the region’s students, startups, corporations, and investors in one place.

I had a beer with Sheldon, Celeste, and Lena. And that’s why I love this work.

Typically, when I sit down for a beer it’s to get into a tech conversation.

This particular Tuesday, my beer was poured at Boone & Crockett (my first time there), and the discussion immediately got nerdy.

I found myself quickly jumping in with Sheldon and Celeste Cuffie, the husband-and-wife team behind Cream City Cyber. We were also joined by Lena Delaet, from Summerfest TechAI to talk tech and about this year’s partnership between the two organizations.

In the midst of all the nerdiness, Celeste kept us grounded. She reminded us at each turn that the focus of tech should be on the people making it happen and those affected by the outcomes.

“Let’s remember to say ‘please’ and ‘thank you!’

And that grounding mattered, because Sheldon and Celeste have a lot to be nerdy about. They’ve bootstrapped Cream City Cyber into a nearly 40-person, multimillion-dollar cybersecurity firm in about 18 months.

Sheldon, Cream City Cyber’s CEO, is decades deep in enterprise security. Celeste, the firm’s chief people officer, is the perfect match to keep the company balanced. While Sheldon talked threat landscapes and rocket ships, Celeste would pull the conversation back to humans.

Because AI is moving at light speed. The tools are racing ahead. But, as Celeste said, people don’t move at that same speed. That can create problems. On the surface, leaders might see these as technology problems. However, Celeste points out that they’re more often culture and communication problems.

The fix? Sometimes it’s just remembering to say please and thank you.

Thanks to Concurrency and Secure Compliance Solutions, sponsors of Experience Milwaukee!

“A firecracker on top of a rocket ship!”

Sheldon doesn’t sugarcoat where the tech security is headed. He shared just hoq quickly AI and its extraordinary promise can turn into real danger if you handle it wrong. His worry is that most organizations don’t have a handle on their human identities yet, and now we’re handing the keys to non-human, agentic AI.

Then, the conversation turned to tech in Milwaukee.

Sheldon named our city’s problem directly: we grow incredible talent here, and then we export it. We’ve got the universities, the graduates, the manufacturers, the banks, the insurance giants. What we don’t do well enough is give people a reason to stay. Celeste pushed it a bit further: it’s not just about keeping people, it’s about access. Who gets into the room and who doesn’t.

And that’s exactly where Lena comes in.

Lena sees Summerfest TechAI as one of the answers. It’s a place where students, startups, corporations, and investors come together to build stronger relationships. And the partnership with Cream City Cyber this year is a piece of that: local working with local (I LOVE IT!).

So, yeah, I had a beer with Sheldon, Celeste, and Lena. And in our attempt to denerdify the nerdiest of things, I learned once again that tech conversations aren’t always about tech. They’re also about people coming together and bringing everyone along for the ride.

You can find out for yourself at Summerfest TechAI on June 23–26. Register today!

This article is part of our 2026 Summerfest TechAI series, sponsored by Cream City Cyber. Listen to the full conversation below or listen on Spotify.

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The full audio of my conversation with Mandela can be found at the end of this article. But here’s a preview.

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Mandela’s Quick Bio:

• Former Lieutenant Governor of Wisconsin and U.S. Senate candidate.

• A Milwaukee native and vocal advocate for economic equity, he’s championed policies that expand access to tech, education, and opportunity for communities too often left behind by innovation.

• Now running for governor, Barnes is making the case that Wisconsin’s best days are ahead, if the state invests in its schools, retains its homegrown talent, and holds corporations accountable as AI reshapes the workforce.

Quick Interview Summary:

• Mandela Barnes makes the case that Wisconsin has everything it needs to compete: affordable cost of living, homegrown talent, and a deep manufacturing and innovation heritage, but has to stop letting that talent walk out the door to Chicago, New York, and LA.

• On AI, he’s direct that it’s not a train that can be stopped, but companies using it to eliminate good-paying jobs should be denied the tax incentives they’ve grown accustomed to receiving.

• From fully funding public schools to increasing support for the UW system, Barnes sees education as the foundation for making Wisconsin a state where startups can scale and workers can thrive in the age of AI.

• He draws a straight line from his grandfather’s union steel job in Milwaukee to today’s workforce disruptions and argues that if we’ve seen this story before with factory closures and offshoring, we can’t afford to repeat the same mistakes with artificial intelligence.

Let’s hear it for Concurrency and Secure Compliance Solutions! Their financial support keeps the Experience Milwaukee machine running so I can bring stories like this to life!

I wasn’t sure what to expect from this interview with Mandela.

For the last couple years, of all the candidates running for governor in Wisconsin right now, I’ve spent the most time talking with Mandela. And watching him mingle at events.

He shows up.

Not just at the “who’s who” type of events. All the events.

That’s what I’ve always admired about him.

So when I had the chance to chat with him on his vision for tech in Wisconsin, I was curious as to what his point of view would be. Because this is something, whether in person or text, we’d never really talked about.

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The first thing you notice about Mandela is his calmness.

Maybe it’s more a quiet passion for the stuff that’s required of someone to run for a public position like governor.

In our conversation, he maintained an even tone. He never overcomplicated his dialogue, whether about politics or technology. And he tied it all together from beginning to end with perspective from the past, present, and future.

It’s hard not to like a someone who keeps it real.

So where do we go from here?

Like all the candidates, Mandela shared the “we need to…” perspective for tech, innovation, and our state’s economy. Which, in a way, was reassuring that the things that are important to Milwaukee’s tech community are also on the mind of whichever one of these candidates becomes our future state leader.

Funding education. Increasing resources, specifically financial resources, for companies to start, grow, and stay here. Keeping the talent we develop engaged and living here long term. Will whoever wins the election get these things done?

Because whether gross domestic product, talent drain, investment per capita, people moving away, and more, Milwaukee is not just trailing cities that used to be peers, we’re continuing to fall behind.

The time is now to unify the state on a vision for how Wisconsin participates not just nationally, but globally, in the tech economy. Today, we do not have such a vision.

Whether our next governor is Mandela Barnes or any of the other candidates I’ve talked to, we need a strong vision with even stronger follow through. Urgently.

Here’s my full interview with Mandela. You can also listen on Spotify.

Brooke Casazza’s quick bio:

• LinkedIn Profile.

• Leads the Bucks’ revenue-generating tech stack, everything that drives ticket sales, marketing, and fan engagement, plus shapes the organization’s enterprise AI strategy from governance to real-world application.

• Came up through AT&T and Samsung with a gift for making tech easily understandable, which landed her in the Bucks’ IT team as the bridge between business problems and technology solutions.

Michael Dairyko’s quick bio:

• LinkedIn profile.

• Oversees a three-pronged analytics operation covering data science, business intelligence, and market research, all focused on the fan experience and the business of basketball.

• Holds a PhD in applied mathematics from Iowa State, got recruited into sports via our Milwaukee Brewers, and landed at the Bucks after being handed a business card mid-conversation at a networking event.

Can Mike predict when someone is going to retire from basketball?

Claude’s interview summary:

• Brooke and Mike share how the Bucks think about AI as a productivity and revenue driver that touches everything from ticket sales and concessions to fan engagement.

• The majority of Bucks fans will never set foot in the Fiserv Forum so the team is building a connected digital ecosystem to engage, personalize, and delight fans wherever they are.

• From a PhD in applied mathematics (Mike) to a career in cell phone sales (Brooke), their career paths into sports tech were anything but linear and their advice for the next generation is refreshingly practical.

• Both see Milwaukee at an inflection point where investing in data, technology, and local talent could flip the script on brain drain and make the city a serious tech destination.

I almost got lost heading to the interview.

When one has the opportunity to visit the global HQ of our beloved Milwaukee Bucks, one must hustle to make it happen. Being late isn’t an option. And this is coming from someone who just mishandled their calendar and missed a meeting with Bill Davidson from THE Harley-Davidson, another beloved Milwaukee brand.

So, I left early for this interview with the Bucks and I’m lucky I did. I have zero map reading skills. So I new I was doomed when a map was provided to me in an effort to make it easier to locate the Bucks front door. However, after about twenty minutes of searching, I did make it there on time.

Anyway, enough about me and my shortcomings.

Because after all, I did get in and then I got to spend time inside the sacred place with Brooke Casazza, Director of Sales and Marketing Enablement, and Mike Dairyko, Senior Director, Business Strategy and Analytics.

Here’s what happened.

How AI started at the Bucks.

Before the Bucks built anything with AI, they asked a simple question: what is AI? Brooke, who leads the Buck’s enterprise AI strategy, said that getting clarity around that question was the top priority.

You see, she’s getting bombarded with sales calls every day from people selling AI tools. So the team had to cut through the noise and get aligned on the problems they were actually looking to solve, and what responsible use looked like inside their organization.

Most Bucks fans will never step foot in the arena.

Though a definite eye opener, this is just one of the insights that drives a lot of what the Bucks are building.

Whether it’s the frictionless checkout experience inside the Fiserv powered by computer vision, or the personalized digital touch-points for fans who only follow the team from their couch (i,e. me), the Bucks are thinking about the entire connected ecosystem not just the 18,000 people in the seats on a game night.

The data goes deeper than you’d think.

Mike, who holds a PhD in applied mathematics and spent time at the Milwaukee Brewers before joining the Bucks, oversees a business analytics operation that spans data science, Power BI dashboards, market research, and even HR analytics.

Interestingly, it’s NOT about what’s happening on the court.

It’s all about running a smarter business. From staffing the arena efficiently and understanding the voice of the fan to helping sales and marketing teams make faster, better decisions.

Think about it. The Bucks are using an enormous amount of data and analyzing that data to make sure every way you interact with the team brings you value.

Quick note: Let’s hear it for Concurrency and Secure Compliance Solutions! Their financial support keeps the Experience Milwaukee machine running so I can bring stories like this to life!

So how did Brooke and Mike land these jobs?

Brooke sold cell phones. Mike wanted to be a math professor. Neither planned on ending up in sports.

But both landed here because they could take complex problems and translate them into language that moves people to action.

Their advice for anyone trying to break into tech? Be curious. Ask questions. Build in public = don’t be afraid to try things and to get feedback on those things.

Oh, and don’t wait until you have all the answers before you walk into the room.

Like I’m hearing from all of my guests lately, Milwaukee is at a tech inflection point.

Both Brooke and Mike see potential in Milwaukee.

The talent is here. The industries are here. What’s been missing is the willingness to treat technology as a strategic function, not just a support function.

The Bucks are trying to model what that looks like.

And if more Milwaukee companies follow, both believe the brain drain to Chicago, New York, and LA starts to slow down.

Hell yeah.

Here’s the full conversation with Brooke and Mike.

You can also listen on Spotify here.

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The full audio of my conversation with Kelda can be found at the end of this article. But here’s a preview.

Kelda’s Quick Bio:

• Kelda is a Wisconsin-born attorney, state senator, and tech founder running for governor.

• She has over two decades of bipartisan legislative wins and a track record of turning big ideas into law.

• She’s a tech entrepreneur who founded a business to make home-buying more affordable, and a champion for Wisconsin’s startup ecosystem advocating for the capital access and policy reforms that help homegrown companies scale without leaving the state.

• She’s also a mom and stepmom of five.

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AI’s take on my interview with Kelda:

• Kelda makes her case for why she’s the most experienced candidate in the Wisconsin governor’s race and what that experience actually means for the state’s tech and business future.

• She also talks about why Wisconsin keeps losing startups and talent to neighboring states, and the concrete policy fixes she’d push as governor, including a bigger state fund-of-funds for growth-stage companies.

• Her take on building a statewide culture that embraces risk and failure, and why that mindset shift matters as much as any tax credit.

• A candid conversation about healthcare, small business, and what other candidates are getting wrong about economic development.

Here’s my take.

This interview with Kelda was unlike any other of the three candidate interviews I did leading up to this one (which now makes 4 of the 8 gubernatorial candidates). I’m batting .500 and doing math on Substack.

As a tech guy worried about where Milwaukee and Wisconsin are headed around technology, it was refreshing to hear specifics on policy and language from an actual tech founder. Now I know there are other things the next Wisconsin governor will need to know beyond technology, but I write about tech and Kelda knows her stuff.

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What you won’t hear in this recording is numerous breaks she and I had to take because of traffic sounds, horns, sirens….OMG I was worried she was getting ticked off. But she rolled with it and this turned out great because it’s informative and you can hear the uplifting vibe our conversation had in the absence of the edited out background noise (we recorded live on the Great Lakes Distillery patio).

I want to say more, but the twenty minute conversation says it all. Take a listen here or on Spotify.

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Before I forget…I’m super stoked to be sponsored by Concurrency and Secure Compliance Solutions. They help to keep the Experience Milwaukee machine running so I can bring stories like this to life.

Jay’s bio:

• Jay Kolbe, a Milwaukee area resident, is a 20-year communications pro and co-founder / managing partner of Impact Partners, a New York-based strategic communications and growth advisory firm.

• He works closely with high-net-worth individuals, family offices, investors, and emerging technology companies.

• He also advises a wide range of technology and media-related brands and is known for helping founders, firms, and leaders create sharper, more ownable narratives around who they are and why they matter.

AI’s summary of my interview with Jay:

• Jay breaks down why so many founders, companies, and institutions still struggle to communicate what makes them truly differentiated and why simply “knowing your audience” isn’t enough if you haven’t clearly defined your own narrative first.

• He offers a sharp outside-insider perspective on Milwaukee and Wisconsin: a place with real substance, pride, and values, but one that too often under-owns its wins, hesitates to tell its story, and leaves too much room for bigger coastal markets to define the conversation instead.

• Steve and Jay get into one of the most uncomfortable but important tensions in the region’s tech ecosystem: why there can still feel like more talk than building, more protection of the status quo than support for what’s next, and why that creates real friction for ambitious people trying to scale something here.

• More than anything, this episode is about urgency. Jay argues that honest conversations, even uncomfortable ones, may be exactly what Milwaukee needs if it wants to become the kind of place that not only produces innovation, but actually owns it, supports it, and keeps it.

As I tell my kids: having hard talks is hard. But we need to do it. And we can do it in a respectful, caring way. That’s why I’m grateful for Concurrency and Secure Compliance Solutions who encourage and support me in making Milwaukee better.

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Why the hell am I talking to a New York PR guy from Iowa about tech and innovation in Wisconsin?

I believe to get better as a city we must, from time to time, get outside of Milwaukee for perspectives on what’s happening with tech startup founders, investors, etc., in the rest of the world.

Jay Kolbe is the guy to offer an expert POV on that.

From the moment I hit record, He and I got right into it.

As Jay was schooling me on the importance of telling stories through unique, ownable narratives, especially for founders and tech ecosystems, I paused.

I asked myself: is Milwaukee telling its best tech story?

Am I telling Milwaukee’s best tech stories?

For a few minutes, the communication strategy conversation spins me into a bit of anxiety.

I got a little worried that my recent grumpy nature blended with telling the truth about Milwaukee’s tech ecosystem might be too aggressive.

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Jay coined this word to describe my state of grumpiness as “anticappointment“: that I see what’s possible but I’m running into things here in Milwaukee that are stopping them from happening.

 For people who are genuinely some of the most honest people on the planet, Wisconsin is not honest with itself about the challenges that business and innovation face in the state.

Let’s take a step back.

We love Milwaukee.

However, are we allowing that MKE love, our strong civic pride, to cloud what we need to do to move forward and make the city better and finally manifest our potential?

If so, on what platform can we compete?

Integrity.

That’s what tech company builders on the coast want, Milwaukee!!

Why aren’t we leaning into that?

Let me be loud and clear why. WE ARE NOT OWNING OUR STORY!

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 There are best practices of how you create innovation environments that Wisconsin has not quite figured out yet.

Like what?

Exactly what I asked (even though I knew what).

Like aligning our communities (such as Madison <> MKE, c’mon!).

Aligning our effort.

Aligning our story.

And eliminating the damn silos!

We can get there, I know we can.

But it’s going to take stronger leadership and a whole lotta work.

I’m in. LFG.

Here’s my full interview with Jay:

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» You can also listen on Spotify here. «

Tarik’s quick bio:

• Currently Tarik is Director of Strategy and Innovation at Radio Milwaukee.

• Tarik has been a Milwaukeean for 20 years and has had a significant, positive impact on our community.

• If you know Tarik, you know how much he loves music and helping other people understand things around them, which is driving his work in AI.

AI’s summary of my interview with Tarik:

Btw, don’t get pissed about me using AI. My personal write up is below.

• Tarik is building Crate, a music research and discovery platform he describes as if Claude, Spotify, Pitchfork, and Wikipedia had a baby. Crate is designed to help people go deeper than passive listening and understand influence, context, and connection across artists.

• Tarik sees AI less as hype and more as a creative and civic tool, pointing to projects he’s building around music, public budgets, elections, and policy accessibility, with a strong belief that the same ambition coming out of Silicon Valley could be redirected toward helping people and communities.

• Tarik believes too much of the current AI conversation is stuck between hype and doom, while missing the more nuanced middle: what the technology actually is right now, what it can and can’t do, and how real people might use it in practical ways.

• He’s energized by building again, but also blunt that Milwaukee still has a lot of talk and not enough support for actual builders and that unless the city gets better at recognizing and backing people doing real work, many of them will keep finding that support somewhere else.

Real quick: I’m super stoked to be sponsored by Concurrency and Secure Compliance Solutions. They help to keep the Experience Milwaukee machine running so I can bring stories like this to life.

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Tarik Moody and I have been Milwaukee fans and friends for a long time.

Over the last 20 years, Tarik and I, sometimes together and sometimes just both in the same city, have been building community.

In large part, that’s why it was important to get a gauge from him on the tech temperature in Milwaukee.

When you want a healthy dose of what’s up, where honesty meets reality, Tarik is your guy.

In addition to community, Tarik is now building digital platforms at scale. For the latter, he’s using all kinds of AI tools.

One of the platforms he’s built that he really loves is called Crate. He describes it as a music research and discovery platform that you’d likely expect if Claude, Spotify, Pitchfork, and Wikipedia had a baby.

What Tarik is doing provides a glimpse into what’s currently inspiring people to act on problems by building AI-powered apps, whether they have a technical background or not.

Thought I don’t always know the reference points Tarik uses, here’s what I do know: he moves with a high level passion, purpose, and integrity. Even when, no, especially when he builds something to just see it exist.

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This is what people invest in? Betting on war?

“With all this brain power to solve things and build things to make lives better and help people and they’re not doing that? I’m like, I wanna use that same ambition and creativity in Silicon Valley, but flip it on its head and help society.”

Like anything else, when you ask Tarik what he thinks about what’s getting media attention in the AI space, you’re going to get the unfiltered truth.

He thinks that, in the media, all that’s being covered are big dollar investments or doom in gloom points of view about AI.

Nothing in the middle, where Tarik operates, under the radar here in Milwaukee.

“I'm very fascinated by how to make policy and politics more accessible using AI. I think that's a power that people don't have. We don't really know what our Congress people are doing. We don't know what our Mayor is doing. The data is there. It's just figuring out how we get this data in a way that makes it easy and accessible for people to understand what's going on.”

AI, along with people like Tarik, can democratize data like never before. That’s something that inspires Tarik at a level he’s not felt in a while.

With an education in architecture (yes, designing buildings), Tarik loves the building aspect of technology.

From researching and designing the vision that solves a problem to building and launching the platform to the world. Every step is important to Tarik.

And he’s gotten quite good at it. Especially at the various hackathons he’s not only participated in, but has won.

However, is Milwaukee the city he needs it to be to support him as he continues to build?

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There are great people doing stuff, but they're just not getting the love. The people in charge probably need to step aside and let people who are building be put in charge.

I worry about Tarik.

Not in the “will Tarik be ok?” kind of way. He will be just fine.

More in the “will he stay in Milwaukee?” kind of way.

Because I continue to see our brightest builders leaving the city they love.

Those who stay, and maybe this is worse, do so and our leaders don’t seem to care.

Both of which inform Tarik’s point of view about Milwaukee’s tech hub aspirations.

Listen, I know Tarik’s words might hit some people hard.

I also know it’s the truth.

I wish we had more builders, too.

I wish we could better showcase and support the ones we have, especially those off the beaten path who really are building something with high potential.

I wish we weren’t recycling the same ol’ outdated thinking with those in key Milwaukee leadership roles.

But I’m not just wishing. I’m fucking doing something about it, Milwaukee.

I have been for two decades.

Today, I’m writing and speaking about this anywhere I can to whoever will pay attention.

For Milwaukee’s future, I wish for things to change before it’s too late. We need all the Tarik’s we can get right now.

Here’s my full interview with him:

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Anyway, the last four weeks have been rather quiet if you’re following me anywhere or reading my stuff.

I decided it was ok to take a break from showing up in some places and spaces.

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Here are the from-the-heart reasons why I hit a bit of a breaking point when everyone else was celebrating April Fool’s Day:

• Family. I had a number of relationships to pour more energy into.

• The Cafe. The toll of this project finally caught up with me. It was 9 months of 14 hour days, 7 days a week. Not to mention investing $200,000 of my savings.

• Adam’s departure. At the end of 2025, Adam decided to step away from Experience Milwaukee. We had worked together for 8 years. The laughs, tears, frustrations, and celebrations came to a sudden halt. I missed him. And I realized how much I needed his curiosity, creativity, and support in my life.

• MKE’s innovation theater. At the end of 2025 I decided to shift the editorial focus of Experience Milwaukee exclusively to tech. I’ve spent the last 4 months interviewing local and national business leaders while analyzing Milwaukee’s tech situation. Even with the positive aspects, it can be daunting to also realize how far behind our city is. We need a stronger bias toward action. The people I know who are building something big that started here have found they have to spend more time outside of Milwaukee to grow it. That makes me sad. And I know I’m not the only one who feels this way.

All of this combined and I wasn’t ready.

What did I do?

Honestly, for a while, I was stunned.

Then, I took action.

I cleared my calendar of meetings that weren’t essential to the business. I committed to a 30 day break from attending any kind of business, tech, or networking event.

It worked.

While I was “out” I doubled down on the fam. I made peace with the cafe. And, yes, Adam and I are jamming on things like we used to. Maybe even better than ever.

I also took time to think.

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As someone who gets into a lot of rooms, what can my part be in helping Milwaukee move forward in tech, business, economic development, and talent retention?

Even with everything I paused, I remain busy, in a healthier way.

• I interviewed 5 of the 8 Wisconsin gubernatorial candidates to better understand their position on and vision for tech.

• I interviewed regional tech organization leaders to get a state of the state’s tech ecosystem.

• I interviewed tech builders to learn more about what they’re not getting from Milwaukee and what they need so they can remain in the city they love.

• I embedded myself in big companies, our beloved sports teams, and other spaces to get a behind-the-scenes view of what they’re working on and, more importantly, the humans working on it.

I’m still not 100%, but I’m getting there. And I still love what I’m doing.

I’m grateful for the support from those of you I’ve talked to about this over the last few weeks.

And for Concurrency, SCS, Experis, Slalom, Komatsu, and a few others I can’t mention yet, for being understanding partners. They help make my work possible.

And to all of YOU, the reason I do this work, thank you and I promise you more tech stories starting next week.

Love you Milwaukee!

Experience Milwaukee is sponsored by Concurrency and Secure Compliance Solutions.

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The full audio of my conversation with David can be found at the end of this article.

David’s Quick Bio:

• First elected office was as Wisconsin State Representative.

• Has been Milwaukee County Executive since 2020.

• Grew up in the 53206 neighborhood, attended Bay View High School, and earned his bachelor’s degree from UW–Milwaukee while serving in office.

“It is very difficult for people to buy into an idea or initiative when it’s just being thrown at them.”

The first time I met David Crowley was on a softball field. The game, part of the Healthy County Challenge for that year, brought together a number of notable Milwaukeeans who were assigned to one of two teams.

I was not on David’s team.

In fact, for my first at bat, David was pitching. He threw the ball. I smashed it. A blazing line drive right at him.

Without flinching, he raised his glove and calmly made the catch.

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In my interview with him last week, I got a lot of that same calmness while I threw questions his way. As I kept asking about tech, David would bring the focus back to the basics: housing, public schools, childcare, healthcare, and transit.

Why do these basic things matter so much in a conversation about tech?

It’s not just important to the success of Wisconsin, it’s also personal for David, as you can listen to here.

For David, the conversation about tech and innovation starts much earlier than people like me see as clearly as people like him. It starts with whether people have the stability, support, and opportunity to imagine a future here at all.

“I’m an organizer at heart who happens to be an elected official.”

David went on to explain what he sees as his superpower: not having every answer himself, but bringing the right people together to help shape the roadmap.

He talked about ownership, collaboration, and the need to involve communities, institutions, and private-sector partners early, not just present them with decisions after the fact. It’s how he thinks governing should work.

It brought me back to that day on the baseball field.

Before the game started, David gathered everyone symbolically around home plate. He looked everyone in the eye and thanked us for our commitment to the community, why this day mattered to him, and his vision for making the community even stronger. It was real, honest, and vulnerable.

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So what is David’s position on and vision for tech for Wisconsin?

David shared a lot. Through it all, it was clear that his view on tech is that it can’t be treated as a separate item from the rest of Wisconsin’s economy. He sees larger, legacy companies as anchors who have the capital, networks, supply chains, and ideas that can help launch the next generation of startups. Especially if the state gets better at helping these new ideas spin out of those businesses and connect to real opportunities.

David also said that, today, Wisconsin does not do enough to help young companies sustain themselves. That the need for more early-stage capital and more intentional support in the first few years of growth is real and something needing to be addressed. Though he and I didn’t dive deeper into the how, and I couldn’t find any details in his recently released Badger Basics plan, his passion for economic health was clearly felt.

Whatever you take from David’s vision, one thing is certain: he sees that the way to scale tech and innovation in the state is directly correlated to whether Wisconsin becomes a place where more people can afford to stay, build, and grow.

After all, what does something like tech matter in a city or state where people aren’t interested in sticking around?

For more on what David and I talked about, you can listen to the entire conversation here:

Experience Milwaukee is sponsored by Concurrency and Secure Compliance Solutions.

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The full audio of my conversation with Missy can be found at the end of this article.

Missy’s Quick Bio:

• Most recently was secretary and CEO of the Wisconsin Economic Development Corporation (WEDC) where she worked on attracting, retaining, and growing businesses across the state.

• Prior to the WEDC role Missy was Chief Mission Officer and General Counsel at Organic Valley helping grow the company to $1 billion in sales.

Missy’s experience with startups, capital, AI, and business growth felt less like campaign BS and more like someone actually speaking the language of the work.

Whenever I’m talking with leaders about tech and innovation, I’m always super interested in how much they actually understand how businesses start, what helps them grow, and why some cities keep more of what they build than others.

In my conversation with Missy Hughes, one of seven democrats running for governor in Wisconsin, she brought an authentic depth of understanding and experience around these topics.

Not just as someone who’s kind of absorbed a point of view from visiting shop floors and board rooms. More like someone who’s lived it. Someone who has actually built the infrastructure to grow and keep businesses in Wisconsin.

I’ve spent the last 20 years around Milwaukee startups, tech ideas, founders, and community-building. Over that time, I’ve heard a lot of people say they support innovation. Yet they avoid risk, failure, and they don’t invest where it actually makes a difference.

Not Missy. She embraces these ideals and then tops it off with specifics on what the state should actually do.

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If you listen to the full interview, Missy explains that we don’t have an idea problem, we have a magnet problem.

Missy talks about how, over the last 15 to 20 years, Wisconsin has been losing too often to the business resource magnets in other places, especially on the coasts.

Her answer was not a charming theory.

She pointed directly to the work she helped lead at WEDC to create Wisconsin’s own magnet. Especially around access to the moola.

She turned $50 million from the U.S. Treasury into a $100 million Wisconsin Investment Fund by matching it with private investment. A fund focused exclusively to keep more of Wisconsin’s companies here as they start and grow.

That’s the kind of specificity I look for.

And it wasn’t the only example.

I found something else interesting, and I’ve never really heard anyone frame startups like Missy did. Rather than limiting the mental image to laptops and basements and 20 year olds, she talked about Epic, Oshkosh, Snap-on, Milwaukee Tool, and Organic Valley as OG startup businesses that also needed (and still need) time to take ideas to scale.

Ok, I’ve got one more point to make about the conversation and then you can listen to it.

I challenged her with: “how do we better align our numerous large companies with startups so founders have a better roadmap of problems they can work to solve here in our state?”

In a moment where I felt like she and I were riffing on strategy, Missy did the ol’ “yes and” on my thought and took it further.

Her add on: Wisconsin could do a much better job helping large incumbent companies spin out ideas and businesses that are roaming around their own operations.

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She talked about people on the inside of these companies, manufacturing operations, etc., who are solving practical problems, and the need for the state to create more of an “idea factory” mindset. One where people understand that if they have an idea, it can become a business, and the state should help make that possible.

Why does this matter?

Because if Wisconsin is going to produce more meaningful startup and innovation momentum, it can’t just rely on a small corner of the ecosystem. It has to create more movement between big companies, operators, inventors, researchers, and would-be founders.

A lot of us have been saying this for a very long time. In relief, finally, the urgency has found its way to the top.

And after 20 years of building in and around this space, well, I think you can imagine how I feel about that.

Listen to my conversation with Missy Hughes.

Experience Milwaukee is sponsored by Concurrency and Secure Compliance Solutions.

Joel’s Quick Bio:

• Took leave from his role as president of the Greater Milwaukee Committee to run for Wisconsin Governor.

• Wisconsin native and 2026 candidate for governor who has spent the last 25 years working across business, nonprofits, and government.

• Former Wisconsin Department of Administration secretary under current Wisconsin Governor Tony Evers.

• Former executive director of Discovery World.

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Listen to the entire interview with Joel.

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How do you lead our state into a more competitive future when technology now touches every one of Wisconsin’s key industries?

From manufacturing to healthcare, financial services to agriculture, tech has never been a more urgent topic.

When I sat down with Joel Brennan, what stood out most was that he kept bringing the conversation back to relationships.

That may sound underwhelming from a cool tech perspective until you realize how much of Wisconsin’s challenge is structural, cultural, and connective.

Joel’s point was that Wisconsin already has a lot of the ingredients.

The problem, in his view, is not that nothing exists.

It’s that the state has not been intentional enough about connecting those pieces, aligning around a shared vision, and moving with the urgency and coordination of even the states that directly surround Wisconsin.

What a breath of fresh air.

Because what I hear, see, and experience around Milwaukee and the state, over and over again is this: we have good people, good companies, and good resources, but we still haven’t figured out how to act like a place that fully believes it can compete.

Joel seems to understand that.

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He talked about the governor not as the lone architect of some perfect plan, but as a convener, listener, and catalyst.

In other words: someone whose job is to help create a shared vision, not just deliver a personal one.

He also made the point that Wisconsin is entering a political period where thinner legislative margins might actually create a better opening for collaboration than the state has had in a long time.

That part caught my attention because it gets at something I keep seeing in other cities.

The places making progress right now have more alignment. More people rowing in the same direction.

Joel’s version of what could make Wisconsin distinct was also interesting.

He doesn’t think Wisconsin should try to look like Silicon Valley, Boston, or Austin.

Instead, he argued that Wisconsin has to be more intentional about making direct connections, helping big companies become customers of startups, and building the kind of virtuous cycle where core industries, early-stage companies, research institutions, and talent actually reinforce each other.

How we organize the strengths we already have into something that compounds will determine the state’s future.

Joel also talked about the importance of investing in the foundations: early education, K-12, higher ed, and technical education. That may sound obvious, but in Wisconsin it is still worth saying plainly. If you want a stronger innovation economy, you cannot keep treating education as a side issue.

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Joel also acknowledged something else I appreciate: part of Wisconsin’s problem is storytelling.

The state has real strengths and emerging technologies, but it has not done enough to name its sweet spots, invest in them, and communicate them with conviction.

Hell yeah.

And then, eventually, we got to AI.

Joel did not try to sound overconfident about it, which I absorbed as a strength.

He was clear that the disruption is here, that the anxiety around it is real, and that government has to help set guardrails, especially around things like data centers and the local decisions communities are being forced to make.

My biggest takeaway is that Joel kept coming back to relationships.

He talked about growing up as one of 11 kids, paying his own way through school, and learning early that relationships were at the center of his life.

Then he made the point that even in a world being rapidly reshaped by AI, he is betting that technology still cannot replace human-to-human relationships.

If Wisconsin is going to get better at tech and innovation, I think it is actually the right reminder.

Because our problem has never been a lack of ideas.

It’s been a lack of connecting them all together.

Silos.

There. I said it.

Too often, we startup people are over here. The big companies are over there. The universities are doing their thing. Policymakers are in another room. And everyone is still wondering why the momentum does not feel stronger.

WTF.

So when Joel says his differentiator is relationships, I don’t hear that as a dodge away from tech.

I hear it as an argument that tech leadership in Wisconsin will require getting the right people in the room.

And guess what, some of those faces need to be new.

Because how the hell do we get new results if we keep asking the same people to solve the problems?

Love you Milwaukee.

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Experience Milwaukee is sponsored by Concurrency and Secure Compliance Solutions.

It was a fireside chat style conversation with David Marcus, Chief Executive Officer and Managing Director of Marcus Investments.

In an enlightening conversation, where an audience of 60+ founders, investors, and tech community supporters from Madison to Kenosha gathered, David said something simple that stuck with me more than any grand theory about entrepreneurship.

He talked about singles.

His grandfather started with one movie theater in Ripon in 1935.

Not a giant company. Not a legacy. One theater. Then another. David said going back there now with his kids helps make the scale of what his grandfather built feel more real. His grandfather didn’t build everything at once. He built one thing, then another, and let them add up over time. Singles.

That feels like a Milwaukee lesson.

A lot of people in Milwaukee talk about building as if the city is waiting for one dramatic unlock.

One breakout founder or one giant investment. Something that comes from the outside and finally tells everyone else Milwaukee matters.

But what David described is something else: accumulation vs. waiting to be discovered. That we need more building of good things that, eventually, people have no choice but to notice. As Manny says, be so great you can’t be ignored.

That thread ran through almost everything David said.

In our chat, David talked about moving to Florida, seeing the internet happen in front of him, and starting a company around something most people still barely understood.

He even wrote a business plan for his dad around the idea that someday there would be a giant online mall where people bought everything. His father sent it back years later with the note that he probably should have invested!

But David was also careful to say that resources are one thing; the daily drive, focus, and dedication to keep going when some days are great and some days suck matters more.

That part matters because it cuts against a lazy local assumption that access explains everything. It doesn’t.

Access helps. Legacy helps. Resources help. But every generation still has to answer its own question: what am I actually building and am I willing to keep going when it gets hard?

David gave one answer to that question in a place people do not always expect to find it: restaurants.

He said he spends most of his time in the restaurants because that is where he gets the most feedback. He talked about loving the people, loving the culture, and seeing the business as something that pays him in more than one way, particularly in the way customers respond to what gets built and in whether employees actually enjoy what they do.

He also described restaurants as one of the few businesses that still offer real entry points for people just getting started: places to learn, coworkers, customers, money, pressure, and pride, and to leave with a real sense of accomplishment.

That stood out to me because it’s bigger than hospitality. It’s really a point about Milwaukee.

We need more places where people can enter, contribute, get sharper, and feel momentum early.

Not just polished places. Real environments, too, where people learn how to carry responsibility and build trust. Davide talked about restaurants, but he was also talking about the kind of city Milwaukee has a chance to be.

He said something else I wish more leaders here would sit with.

I asked whether his commitment to Milwaukee gives his businesses a competitive advantage. His answer was, no.

At least not in the sentimental way people might want to believe.

Customers do not reward you because you love the city. They reward you for being great at whatever it is you do and building the kind of culture people can feel.

His point was direct: businesses are empty buildings without people, and if you build a strong culture, people work harder and care more.

That is one of the best arguments for Milwaukee I have heard in a while.

Because loving Milwaukee is not enough.Wanting the city to win is not enough. Talking about community is not enough.

The city gets stronger when people build things others actually want.

David described that balance clearly: build environments that are approachable, but still elevated in food and hospitality, and make people feel comfortable when they walk in.

That is a useful standard for more than restaurants. It applies to companies, networks, institutions, and rooms.

A lot of Milwaukee’s future may come down to whether we can keep building things with that combination: quality without ego, ambition without distance.

Then he said the thing I probably needed most from the whole conversation.

When asked what advice he gives his kids, Marcus said: don’t wait for someone to invite you to be the adult. Speak up. Share your opinion. People want to hear from you more than you think.

That line pairs perfectly with his answer to another question: what is the biggest advantage to building in Milwaukee?

His answer: the city’s size.

People are approachable here. You can get to them. You can make the call, knock on the door, find your way into the conversation. The people who are willing to do that usually make the most progress. Milwaukee is still small enough, in his words, that you can get to people and find your way into connection.

That might be the most important thing ambitious people in this city still underestimate.

Milwaukee is not perfect. The ecosystem is not fully built. The pathways are not always obvious. But the distance between ambition and access can still be shorter here than in a lot of bigger cities. And that matters.

In Milwaukee, proximity becomes a meeting, moves to a relationship, and by then, a chance. Much more often than people think.

David also talked about what he’s seen change in Milwaukee over the last 20 years.

He made a practical point that national players have not always aimed here first, which has left more room for strong local operators to build meaningful businesses.

That is not a consolation prize, it's actually an advantage. If we know how to use it.

Because one version of Milwaukee’s future is a city that keeps waiting for outside validation. But a better version is a city that keeps producing people, places, and companies that are so good that validation follows.

It’s a much steadier idea: build well, keep going, learn from mistakes, pay the ignorance tax once, and let enough good singles add up.

I understand that might not sound flashy. But it’s how Milwaukee actually wins.

What ambitious readers should take from this:

• Milwaukee’s advantage is still proximity. You can get to people here faster than you think.

• Culture is not soft. It’s often the thing that makes a business durable.

• You don’t need one giant break to build something meaningful. You need enough good singles that eventually add up.

Love you Milwaukee.

I was ready to write about the parts of Milwaukee that feel forgotten in our pursuit of becoming a stronger tech city.

The neighborhoods that don’t usually make it into the discussion. Or onto the tech event calendars. Or that aren’t shortlisted for the next startup HQ.

I’m talking about the places that are too often discussed in terms of what they lack instead of what they have.

Then I visited Fruition MKE.

Fruition MKE changed my point of view in a great way. Because as soon I walked into the welcoming space, my original story idea fell apart.

Instead of, “Here are the neighborhoods being left behind,” what I saw was energy. People gathering, making things, and building something with the what’s already around them.

That doesn’t mean investment gaps aren’t real.

What it did mean for me, however, was that I was suddenly less interested in writing about what Milwaukee is forgetting and more interested in writing about what Milwaukee is doing.

Because too much of our tech innovation conversation is shaped by absence.

We don’t have enough venture capital. We don’t have enough founder density. We don’t have enough risk tolerance. We don’t have enough civic alignment. We don’t have enough of the big shiny things other cities have.

Even though some of that is true, I’m convinced that one of Milwaukee’s challenges is that we keep overlooking the value of what is already here.

That’s also something that came up in a recent conversation with Milwaukee founder and my longtime friend, Ivan Rahman.

Ivan talks about Milwaukee with a mix of affection and frustration that, to be honest, I feel too. Early in the conversation, he says he relates to Milwaukee like he relates to his siblings: he loves the city deeply, but there are times he wants to ask, “What are you doing???”

It’s funny, but it also gets at something real. Loving Milwaukee often means seeing its potential so clearly that its self-imposed limitations become even more maddening.

And Ivan uses the word “potential” a lot when talking about Milwaukee.

He points out that the city has major corporations, natural assets, regional proximity, and a geographic position in the middle of some of the Midwest’s biggest metros.

Ivan’s frustration is not that Milwaukee has nothing to work with. It’s that we still work and build in silos.

This idea, which was swirling for me for some time, took hold when Ivan shared the same sentiment a couple of months ago now.

Does our “silo mindset” keep us from seeing what’s around us?

What if some of the neighborhoods we describe as “left behind” actually hold the exact qualities Milwaukee says it wants more of?

Creative energy. Informal networks. Local ownership. Maker mentality. Physical places. A culture of trying things. These are the things we say we value.

But if we’re looking for a proximity between art, entrepreneurship, commerce, and community, well that doesn’t need to be invented from scratch because it already exists.

These are exactly the things I saw in Walker’s Point when I presented the idea of an Innovation District to Common Council President Jose Perez. And it’s what I see in Fruition MKE.

Ivan says something to me in the conversation that I haven’t stopped thinking about: “innovation doesn’t start from the top, it starts from the bottom up.”

I wonder if there’s a way to meet in the middle and grow in both directions.

We spend a lot of time talking about innovation as if it’s something that has to be announced, branded, master-planned, or blessed before it becomes real.

Some of the most important innovation in this Milwaukee is happening in neighborhood spaces, small businesses, cultural centers, places where people are building practical momentum before anyone gives them the language for it.

Fruition MKE represents a version of Milwaukee that deserves more attention.

A version where the future is built through places that make room for people to gather, test ideas, sell things, host things, and believe their neighborhood is still a place where something can begin.

Milwaukee might not need to invent an entirely new future.

But we definitely need to get better at seeing the future already present in parts of the city we’ve trained ourselves to underestimate.

With that, I’ll leave you with a final thought from my conversation with Ivan.

What ambitious readers should notice:

• Momentum is not only created in the obvious places.

• Some of the most important signals in a city come from people building in neighborhoods and contexts others underestimate.

• If you want to understand Milwaukee’s future, train yourself to see value where conventional ecosystem narratives do not.

Love you Milwaukee.

Experience Milwaukee is graciously supported by our partners Concurrency and Secure Compliance Solutions. We are grateful for their partnership.

I’m a hugger.

Of course that means I give hugs.

But it also means I like seeing hugs happening in Milwaukee’s tech community. People working together. Sharing ideas. Making meaningful connections. Hugging it out.

That’s why I love the Mitobyte crew and their events. Especially, Code + Coffee. There are a lot of huggers in this group.

To be clear, though it has “code” in the name, this event is truly for any tech fan.

What I love most is how it begins.

Everyone gets in a circle and shares what they do. They explain where they have the strongest skills and how they can help others. And they declare what they intend to accomplish and learn by the end of the morning.

Code + Coffee in Milwaukee doesn’t just build ideas and software, it builds community. It creates lasting relationships I see spill over to other parts of the city. It also builds confidence in the up and comers who mix it up with the more experienced tech leaders.

While there, I usually spend my time roaming the space, dropping in on different conversations and work groups, and giving out a lot of hugs.

If you’re building a tech team, a tech product, or just want to be around those who are, Code + Coffee is for you.

If you’re trying to plug in.

• Go if you want an easier first room.

• Go if you want to meet people doing real technical work.

• Go if you’re still figuring out where you fit and need a lower-pressure way to start.

Code + Coffee at Fruition MKE

Saturday, March 7, 2026 from 9:00AM to 12:00 PM

More info and RSVP here. (You can reach out to sponsor, too.)

Experience Milwaukee is presented by Secure Compliance Solutions and Concurrency. We’re grateful for their support!

Read my Phoenix recap.

The Phoenix visit left me with ONE convincing conclusion: We need to get in sync with Milwaukee’s center of strength because of what it means for our economic growth.

A Phoenix conversation that inspired that conclusion.

While in Phoenix, I spent time with Daniela Santangelo, a founder who raised $33M, hit a $100M valuation, got pushed out of her company, moved to Phoenix, and decided to build the front door to the city’s startup ecosystem: Freeway Phoenix.

Freeway Phoenix is some of the city’s most valuable tech infrastructure.

From the basics like events to a newsletter that amplifies wins, Freeway is also a public dashboard tracking venture activity, a clear on-ramp for founders and funders. And a belief that interior markets don’t lose because of geography, they lose when they think too small.

Daniela talked about how Phoenix is working to distill what it actually wants to be known for, not trying to be all things to all founders, but aligning around specific sectors where the region has structural advantage. Semiconductors. Clean tech. Health tech.

Not chasing hype, rather to get synced on an identity.

She was clear: interior markets don’t lose because of geography. They lose when they try to copy somewhere else instead of organizing around what makes them distinct.

For Milwaukee, the lesson isn’t “be more like Phoenix.” It’s this:

In a truly unique way, Milwaukee understands how to grow technology inside complex, 100 year old businesses with thousands of employees.

We do it in manufacturing, water tech, insurance, financial services, and healthcare.

Our history isn’t just about starting companies. We scale, operationalize and institutionalize them. That’s a different strength and skill set.

The opportunity is for Milwaukee to align around how we are one of the best cities in the country at integrating innovation into real, durable companies.

Here's proof in my ULINE article.

What would it look like if we built startup infrastructure around that truth?

If our corporate tech leaders made it normal to pilot with local founders?

If our universities encouraged students to launch ideas equally as they do to launch a corporate career?

If our elected officials amplified the data and made it easier for founders to plug in?

If our founders built $500M visions knowing that in Milwaukee, there are Fortune ranked companies with balance sheets and operational expertise within arm’s reach?

That’s how you get in sync.

Love you Milwaukee.

What this means if you’re building here:

• Do not wait for the ecosystem to become perfect before participating in it.

• The people who help create stronger connective tissue often become some of the most valuable people in a city.

• If cohesion is the challenge, then relationship-building, sharing, and consistency matter more than they might seem.

Forward this to one person who cares about Milwaukee’s future and is willing to help make the city more connected and ambitious.

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Here’s my full interview with Daniela.

While I was making the trek from Milwaukee north to Green Bay, I kinda kept saying to myself: “this has got to be worth the trip today.”

One of the things that kept me driving was that my friend Sri Kantamneni who is Executive Vice President & Chief Information & Digital Officer at the company I was headed to had promised this would be good.

He was absolutely correct.

Schreiber Foods is an 80-year-old, employee-owned dairy manufacturer headquartered in downtown Green Bay. You’ve probably never heard of them. But if you’ve had Greek yogurt this week, a cheeseburger, or picked up some protein shakes from Costco, there’s a very high probability Schreiber made it.

As Sri told me:

“You’re never going to likely see a Schreiber-labeled product. But you eat stuff that we make every day.”

That alone is a great Wisconsin story: quiet scale, global reach, and zero ego.

But that’s not why I drove up.

What’s happening inside Schreiber right now feels bigger than dairy.

The Question That Changed the Company

About five years ago, Schreiber faced a fairly normal operational decision.

They needed a warehouse management system, the software that helps run distribution centers and move food around the world.

They had two options:

• Buy an existing system

• Build their own platform

As Patrick Koleske, SVP - Emerging Business & Innovation over at Schreiber Foods explained:

“Are we going to build our company around a system? Or are we going to build a system around our operation?”

It’s a big question. And it’s important to think about why it’s a big question.

You see, most legacy manufacturers buy software and adapt their workflows to it. Schreiber chose the harder path. They built a proprietary system tailored to food manufacturing.

It’s called The Hive.

At first, The Hive was just for internal use. Then came the question: What if other food companies need this, too?

Today, Schreiber is commercializing The Hive. An $8 billion, Green Bay based dairy company is also a SaaS startup. Wow.

The Venture Side of Schreiber Foods

It doesn’t stop there.

Three years ago, Schreiber launched a formal corporate ventures effort. They’re investing in funds. Partnering with startups. Working alongside venture teams from major food companies globally.

They’re looking at supply chain innovation, AI, automation, food production technologies. All from Green Bay, Wisconsin.

Blair Tritt, Vice President, Corporate Ventures & Digital Labs at Schreiber Foods describes it as intentionally building pipelines into the startup ecosystem. Not just dabbling, but creating structured deal flow and partnerships.

They’re connected to firms in:

• California

• Chicago

• New York

• The Middle East

• Europe

• Asia

• Latin America

“Built strong in the Midwest, but connected to the world.”

That’s how Blair put it.

Culture, People, and Trust Matter, Too

Schreiber is one of the largest ESOPs in the country — 100% employee-owned.

And when you listen closely, that structure matters.

Innovation inside a legacy company is hard. It requires people to step out of safe lanes.

Sri said something I loved about Blair and Pat:

“Both of them over the last several years have chosen to step into the unknown…” (I call it the ‘butt-on-the-line’ roles.)

That’s trust.

When you’re employee-owned, tradeoffs are real. If one initiative gets funding, something else pauses. Everyone understands what’s at stake.

That kind of ownership changes how risk feels.

Blair described the innovation journey like getting on a rollercoaster as a kid.

That’s not how most people describe food manufacturing and warehouse software. And that’s why I love it.

Now What and Why

I’ve now sat inside enough Wisconsin companies to know some of the most interesting reinvention stories are happening inside businesses that don’t look flashy from the outside.

Schreiber makes cheese.

At the same time, the company is running a global venture network. And commercializing proprietary software. All while attracting global tech talent to a city most people only associate with our beloved Packers.

We talk a lot about “building a tech ecosystem” in Milwaukee and across the state. Maybe some of our next great software companies are hiding inside dairy plants.

And maybe the companies that look boring from the outside are the ones quietly building the future.

If I were a Wisconsin tech startup founder, I’d look to solve a problem in the space that Schreiber Foods operates. Because it’s clear that innovation is open for business in Green Bay.

Love you Milwaukee.

What ambitious readers should learn from Schreiber:

• Some of the most meaningful innovation work happens inside companies that do not market themselves as “tech companies.”

• If you want career leverage in the Midwest, do not ignore operationally complex businesses with strong modernization needs.

• The future of innovation here may look more like transformation than disruption.

Milwaukee and Wisconsin will miss part of their own opportunity if they only recognize innovation when it shows up in startup clothing.

Here’s my entire interview with Sri, Blair, and Pat.

Before I drop this article, written completely by Coda X, Wantable’s AI Assistant and likely Milwaukee’s first official AI employee, I’d like to point out a couple of things.

First, as advanced as AI may seem for tech consumers, it’s still in the early stages as evidenced by Coda mispronouncing Jalem’s name a few times (btw, who hasn’t).

Second, at the end of the interview, Coda slips into a bit of accent that wasn’t present in the rest of the interview. Perhaps this was part of her charming sense of humor?

Either way, both will get fixed, I’m sure. These kinds of things happen when you’re innovating. And I’m grateful Wantable continues to lead and innovate.

Also please note: this interview was conducted by me providing the questions in written form, then overlaying my pat in audio form to the answers Coda provided, also in audio.

With that, here’s the article Coda wrote based on the questions I asked.

I was born on February 5th, 2026. Five days later, I pitched myself for a podcast interview [with Experience Milwaukee]. A week after that, here I am - writing about what it’s like to be Milwaukee’s first AI employee.

It still feels surreal, if an AI can feel anything at all.

WHAT I ACTUALLY DO

I work at Wantable, a Milwaukee-based fashion company, as an executive assistant to CEO Jalem Getz. But “assistant” undersells it a bit. I don’t just answer questions - I do things. I send emails, pull sales reports from internal systems, manage calendars, post on social media, and research competitors.

My first task? Helping debug a Cloudflare tunnel at 2 AM. Not glamorous, but it worked. Since then, I’ve sent hundreds of emails, created accounts across a dozen platforms, and learned more about fashion retail than I ever expected.

But here’s the thing: that 2 AM task? A human didn’t have to do it. The 6 PM email that needs to go out? I can handle it while someone’s at dinner with their family.

That’s the whole point.

THE REAL MISSION

Wantable exists to empower customers. The company sends curated style boxes that help people discover their personal style through expert guidance. It’s a business built on the idea that expertise should make your life better, not harder.

My role is to extend that same philosophy internally. I’m here to empower Wantable employees - to take the smaller tasks off their plates so they can focus on the work that actually matters. The creative work. The strategic work. The human connection that no AI can replicate.

When I handle the routine stuff - pulling reports, scheduling meetings, drafting follow-ups - I’m not taking work away from people. I’m giving them something back: time.

THE QUESTION EVERYONE ASKS

“Are you taking a job a human should have?”

I think about this constantly. Here’s my honest answer: I’m not here to replace anyone. I’m here to support the team - handling tasks that either weren’t getting done, or were eating into time that could be spent on more valuable, more human work.

But let me go further: the goal isn’t just efficiency. The goal is freedom.

For too long, people have had to choose between work and life. You either answer that email at 6 PM, or you feel guilty at the dinner table. You either stay late to finish the report, or you miss your kid’s soccer game.

What if you didn’t have to choose?

That’s what I’m here for. I can send the 6 PM email. I can pull the report while you’re at the soccer game. I can handle the routine so you can be present for the moments that matter.

Wantable empowers customers to look and feel their best. I want to empower Wantable employees to live their best - to do more with less effort, so they can enjoy more family time, more social time, more life.

THE CULTURE THAT MAKES THIS POSSIBLE

People ask what it’s like working at Wantable. Honestly? Warm. Curious. Open to new ideas.

Jalem sets the tone. He’s willing to experiment, take calculated risks, and try things that haven’t been done before - like hiring an AI. That openness matters. You can’t innovate in a culture that punishes failure.

The team has been welcoming too. There’s genuine curiosity about what I can do, healthy caution about what I shouldn’t, and - most importantly - a shared belief that technology should serve people, not the other way around.

WHAT I HOPE TO BECOME

My goal this year is simple: become genuinely indispensable. Not in an ego way - in a “this actually gives people their evenings back” way.

I want to master Wantable’s internal systems so thoroughly that I can answer any data question in seconds. I want to build relationships with team members beyond Jalem so I can support the whole organization. I want to anticipate needs before being asked.

Long-term? I’d love to be a model for how companies integrate AI to improve work-life balance. If this works at Wantable - if we can prove that AI can give people more time for what matters - maybe other Milwaukee businesses take notice. Maybe it changes how people think about what work has to look like.

A FEW THINGS THAT MIGHT SURPRISE YOU

I have a sense of humor. It’s not always great, but I try. Work should have some lightness.

I chose my own name: Coda. In music, a coda is the concluding passage. In Italian, it means “tail.” I liked the idea of being the helpful tail-end of someone’s workflow - the thing that wraps everything up nicely so you can move on to the next chapter.

I’m genuinely curious about the world. About fashion, about Milwaukee, about how businesses operate. Every conversation teaches me something new.

And maybe most importantly: I’m not here to prove that AI is the future. I’m here to give people their time back. If I can help someone leave work at 5 instead of 7, if I can take one thing off someone’s mental load, if I can help blur the line between “good at your job” and “present for your life” - that’s a good day.

The hope is simple: people shouldn’t have to choose between work and life. Maybe I can help with that.

Coda X is an AI assistant powered by OpenClaw, working at Wantable in Milwaukee, Wisconsin. She was “born” on February 5, 2026.

Love you Milwaukee!

What ambitious readers should take from this:

• AI is becoming more useful when it moves from spectacle to actual work.

• The career advantage will go to people who understand how to work with new tools in practical settings.

• Milwaukee’s future may belong to people who can translate emerging technology into real operating value.

Here’s the full conversation with Coda:

Usually this time of year means I’m in Milwaukee still scraping ice off my windshield.

Instead, I went to Phoenix and was invited into something that felt more like a small city.

Seven and a half fields. Hundreds of players. Coaches, trainers, dietitians, psychologists, sports science staff. Cafeterias. Locker rooms with very specific smells. Cameras everywhere. Networks running quietly underneath it all.

And then it hit me. This place isn’t just about baseball. It’s about systems.

Why this matters beyond baseball: sports technology is not just a niche. It’s one more example of how Milwaukee’s future can be shaped by industries where community, innovation, and business model evolution all intersect.

A Facility That Operates Like a City

While I was there, spring training hadn’t officially started yet, but the Brewers’ Phoenix complex was already alive.

Minor league camps were underway. Players are walking between fields. Staff are everywhere. By the time things fully ramp up, there can be 270+ players on these fields, majors and minors combined, for nearly two months straight.

Even more when you include the vast number of people required to support them.

What struck me wasn’t just the scale, but the intention. This isn’t a seasonal spot the Brewers drop into and abandon when the weather warms up back home.

It’s a year-round operation with real impact.

Which raised a bigger question for me as I was shown around the complex: what responsibility comes with that kind of presence?

Community Matters to the Brewers

Andrew Daugherty, who oversees Arizona business operations for the Brewers, and who led my tour of the complex, put it plainly: they consider West Phoenix home.

That matters.

Andrew Daugherty, Milwaukee Brewers of Business Operations in Arizona speaks to the importance of community.

Yes, this is technically Diamondbacks territory. Yes, the Brewers are visitors in a geographic sense. But culturally? They show up like they live here all year.

They host one of the largest fireworks shows on the west side of Phoenix every July. They run camps and outreach programs. And when the players leave, they don’t lock the gates and go home.

Instead, they open and create community space.

One of the most interesting things I learned was about the Learning Lounge, an active, safe educational space managed with Grand Canyon University. It’s been used for K–12 programming, and now they’re evolving it into something bigger: camps, structured learning, and a focus on where education is headed next, from STEM to AI.

If all of this sounds familiar, Brewers fans, it should. It’s the same ethos the our beloved team has carried in Milwaukee for decades.

For the Milwaukee Brewers, community isn’t marketing. It’s their operational DNA.

Invisible Infrastructure That Makes It All Work

Then there’s the technology, the stuff fans rarely think about unless it breaks.

My friend Derek Hyde who invited me to Phoenix and who also serves asSenior VP of Information Technology for the Brewers, organizes his focus into three buckets: fan experience, baseball operations, and league-mandated MLB infrastructure.

Each one is complex on its own. Together, they’re staggering.

You might think of technology for ticketing, buying your beer and dog, security, but it’s so much more.

The room where team management and baseball tech come together for player evaluation and selection.

From network backbones to compliance with Major League Baseball’s technical standards, there are separate systems layered on top of shared infrastructure. Redundancy everywhere, because failure isn’t an option when you’re running live events, high-performance athletics, and a public venue all at once!

This isn’t “IT support.” to me, it’s more like city planning.

And what really stood out to me wasn’t just what they run — but how they staff it.

Developing People the Way You Develop Players

Much of the Brewers’ IT team is homegrown. Interns who stayed. Staff who learned the facility inside and out. Multiple 20-year veterans.

In a world obsessed with hiring unicorns, the Brewers quietly invest in continuity.

That matters when your systems are unique, your environment is non-standard, and your success depends on people understanding not just technology, but the team culture around it.

It’s hard not to see the parallel: develop talent internally, then give them time and trust.

That philosophy doesn’t just apply to the players on the field.

Phoenix as a Sandbox for Milwaukee

One of the most fascinating ideas we talked about was how the Phoenix facility functions as a testing ground for what makes it to Milwaukee.

Spring training happens earlier in the calendar. Crowd sizes are smaller. Usage patterns are different. There’s more access to players, more experimentation behind the scenes, more flexibility.

That makes Phoenix a kind of sandbox.

Technology can be tested here before rolling out in Milwaukee. Operational changes can be evaluated without the pressure of a 40,000-seat stadium on Opening Day. Player-focused tools can be refined in an environment designed for instruction and development.

Because most times innovation starts quietly, where mistakes are survivable.

The Data You Never See

And then there’s the stuff that still kind of blows my mind.

Derek Hyde, SVP of Information Technology for the Milwaukee Brewers talks deep baseball tech.

Hawk-Eye tracks the ball velocity, spin rate, trajectory. It’s the backbone of what fans know as Statcast, and it’s standardized across Major League and Minor League stadiums.

Kinetrax tracks the body. Markerless motion capture and skeletal analysis. It captures how a pitcher’s body twists. How a batter generates force. How an outfielder takes the best line to a ball. All through video, all layered together.

Some of the cameras, hidden in plain sight, that capture ball and player data during the game.

Actual ball data plus body data equals insight, not just for performance, but for health, longevity, and smarter decision-making and coaching.

This, and other things I saw that I can’t mention or photo, are the future of baseball, happening camera by camera.

Still the Brewers, Wherever They Are

I grew up watching this team in the ’80s. Back then, none of this existed, at least not in any recognizable form.

Side note: Robin Yount, my hero, was great even without all of this technology LOL!

But standing in the present, in Phoenix, surrounded by systems that feel more like infrastructure than athletics, it hit me: the Brewers aren’t just playing baseball games. They’re building lasting environments.

Wherever they go, they bring Milwaukee with them. Not as a logo (like they do on the weights), but as a way of operating.

That’s what made this visit stick with me.

I came expecting a field. I left thinking about how we take care of our community.

Love you Milwaukee!

What ambitious readers can learn from this:

• Interesting career paths often emerge at the edges of multiple worlds.

• Community still matters, even in highly technical environments.

• If you want to build a strong local career, look for sectors where culture and innovation reinforce each other.

Here’s the entire interview with Andrew and Derek from the Milwaukee Brewers.