The Brewers and Bucks Are Back At Summerfest TechAI 2026!
Robert Cordova and Derek Hyde talk AI in sports ahead of their unique panel discussion with Tim Dickson on June 24.
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Who you need to know from this interview:
Tim Dickson: [LinkedIn] The maestro. The connector. The guy who is always celebrating tech in Milwaukee and who brings all of us together. Also, he’s the Chief Digital & Information Officer at Regal Rexnord. He’ll be moderating the panel with Robert and Derek at Summerfest TechAI on Wednesday, June 24 at 2:00PM CST. Register for Summerfest TechAI here.
Robert Cordova: [LinkedIn] Always keeping it real. Also, the guy who promised to give me a private tech tour at the Fiserv Forum. Oh, and he’s Chief Technology & Strategy Officer for our Milwaukee Bucks.
Derek Hyde: [LinkedIn] One of my faves to grab a beer with. He always brings the passion for sports tech and Milwaukee to any discussion. He also works as SVP of Information Technology at our Milwaukee Brewers.
Lena DeLaet: [LinkedIn] How the hell does she make Summerfest TechAI happen every year? Because she’s incredible and loves the work she does for our city. Which reminds me, Lena is Director, Sales & Summerfest TechAI.
Quick summary of the interview:
Robert and Derek reveal how AI is quietly reshaping what you experience at the game, often before you’ve even walked through the gate.
There’s an AI agent working the Milwaukee sports scene right now, and she’s been busy in a lot of inboxes. Who is she, and what’s she up to?
One local team has fans opting into face-scanning technology at a rate that surprised even the people who rolled it out and the number says something bigger about Milwaukee.
Plus: how the smallest market in Major League Baseball is using AI to punch way above its weight and a preview of the panel Tim Dickson is moderating at Summerfest TechAI on June 24.
What can I say about when Lena, Tim, Derek, Robert and I get together?
It’s been a few years since this group convened an Experience Milwaukee podcast conversation about the city’s sports tech scened. And the last one included Kenny Ansel from the Green Bay Packers (we miss you Kenny!).
There’s such a chemistry from this group. So much that I often wonder why we all just gel on and off the mics.
Here’s what I think.
We all love tech, Milwaukee, sports, and community building. When you mash all those together, you get this group.
And that’s where all the love comes from.
So what’s in store for sports tech at Summerfest TechAI this year?
As much as we dug in and jumped around, we only scratched the surface of what you’re going to get from the panel comprised of Tim, Derek, and Robert at Summerfest TechAI in just a couple weeks.
Tim, as the panel’s moderator, always comes prepared. Derek and Robert always bring their A-games. You’re going to learn a lot, have a few laughs, and walk away with three tech leaders in your network.
To get to the precise details on the panel and all the Summerfest TechAI programming, go here.
From AI agents to facial recognition technology, not to mention the core technologies that run game day, Derek and Robert sure have their hands full.
I hope they hit on what their talented teams look like in this panel discussion. And how people like you and me can apply LOL.
Jump in and listen to the conversation.
There are a few low key good jokes I drop in this one. Even Robert starts us off with a banger of a dig on Tim.
It’s worth a listen.
Plus, it’ll give you some prep for the panel to ask some damn good questions yourself.
Either way, when you go see this group at Summerfest TechAI on June 24, be sure to get a selfie with them!
Love you Milwaukee.
You can listen to the interview below or you can listen on Spotify here.